What is Digital Marketing?
Digital marketing is the use of the internet and digital technologies to promote products, services, or brands and connect with people online. Instead of using things like TV ads or billboards, digital marketing reaches people through phones, computers, and tablets.
SCOPE OF DIGITAL MARKETING
The scope of digital marketing is vast and continuously expanding as businesses and consumers increasingly rely on the internet and digital platforms. Almost every industry—such as education, healthcare, entertainment, e-commerce, and technology—needs digital marketing to reach its audience effectively. It offers a wide range of career opportunities including roles in social media management, search engine optimization, content creation, online advertising, and analytics.
TECHNIQUES OF DIGITAL MARKETING
Search Engine Optimisation
Improves website visibility on search engines like Google. There are two types of SEO
a) ON PAGE SEO
b) OFF PAGE SEO
Rana Haris
Rana Haris is a digital marketing expert specializing in data-driven strategies that boost brand visibility and drive measurable growth. With a passion for innovation, Rana helps businesses turn online engagement into real results.